Since the definition of being an expert doesn’t say anything about knowing everything, how do you know if you’re an expert, or not?

In part one, Andrea said her favorite definition of being an expert was being someone who knows a little more about something than everyone else in the room.

I agree. Expert status is relative.

This is HUGE, folks. Particularly in terms of determining your target market. Whatever you do, there is a group of people who would consider you to be an expert. Yes you. Who you are – what you know – right now: an expert.

For all of us, for any given topic or activity, there are people ahead of us on the path, and people behind us on the path. There are always people who know more or are more skilled than we are. And there are always people who know less or are less skilled than we are.

You are an expert to those behind you. You are a member of the target market for those ahead of you on the path. So, when it comes to you being an expert, it depends on which direction you’re facing.

Turn to those on the path behind you and you’ll find people who’ll value you and what you have to offer. You’ll be able to help them solve problems with your knowledge and experience and they’ll pay you for it.

And it’s not that those ahead of you on the path don’t value you – they do, but for different reasons. To them, you are someone for whom they can solve problems with their knowledge and experience and you’ll likely be happy to pay them for it.

The bonus, if you’re facing the right group, is confidence. So, even if you’re just starting out, you can start out with confidence if you choose the right group to market your products or services to.

Remember – you don’t have to be (and really can’t be) the expert for everybody. But for your right people? You can be a hero.

I’m sure you’ve heard the expression, “Do what you love and the money will follow.”

But, is it happening – either part of it – for you? Are you doing what you love? Is the money following the way you want?

My coach, Tom Volkar, is holding the first ever Big Link Rally in Pittsburgh on January 2nd, with the expressed purpose of helping you discover, validate or evolve your true calling by connecting the link between your authenticity and abundance.

• If you have no idea what your true calling is, he can help you discover it.
• If you think you know what it is, but you’re not sure, he can help you validate it.
• If you know what your true calling is and you’re doing it, but the money is not following, he can help you evolve the expression of your true calling so that it will.

How do I know? Because it is HIS true calling. And he’s helping me.

Tom is holding a free teleconference call, “Awakening to Your True Calling”, on Wednesday, November 18th, at 4:00pm ET. Request the dial-in details here. If you’re not doing what you love, or if you are and the money is not following, you definitely want to be on this free call.

I have a theory. I think there are two kinds of “experts”. One is a status you can strive to achieve, and one you’re born into.

Those of us in business online (and offline, too, I’m sure) are pressured to “become the expert” in our fields. Our marketing is designed to portray us as experts, as the “go to” person for what we do. We work hard to plant the seed of that idea in our target market’s mind and even harder to nurture and grow it.

Yet, at the same time, we battle the nay-sayer voice in our heads. The voice assures us we don’t know enough, we’re not good enough, others will see through our bravado (and it is bravado a lot of times…the ol’ “fake it til you make it” routine…) and tells us we’ll be exposed as the frauds we are.

Merriam-Webster’s Online Dictionary defines “expert” as:

expert: one with the special skill or knowledge representing mastery of a particular subject.

Doesn’t say anything about knowing everything