Be A Lighthouse
photo credit: pdxjeff What is the purpose of a lighthouse? Webster says a lighthouse is: a structure (as a tower) with a powerful light that gives a continuous or intermittent signal to navigators. According to Wikipedia: Lighthouses are often interpreted in dreams as beacons of truth. In my business, my “job” is to be a [...]
Continue reading »Pick One and Look at the Rest
Sometimes you find yourself stuck, not knowing what to do next or which way to go. You can analyze and research, play ‘what if’ until you’re blue in the face, but sometimes the answer just doesn’t come. So what do you do? How do you decide?
Continue reading »What’s Keeping You from Blogging?
photo credit: Evil Erin If you pay attention even the teeniest bit online, I suspect you no longer need to be made aware of the benefits of blogging. If you’re not blogging, I bet the reason is that the whole idea, from choosing the right platform to figuring out what to blog about and everything [...]
Continue reading »Great Marketing Makes You Lose Your Natural Mind
Next weekend (August 7-9) in Tulsa is a tax-free shopping weekend, something “they” do every year in August, just before school starts again. In the 20 minutes I stood in line at the bank (don’t EVEN get me started about that!) I heard no less than 5 people comment about the upcoming shopping event. I [...]
Continue reading »What Pages Should Your Site Have?
When you’re building or improving your website or blog, one of the first considerations you have is what pages should your site have? It would be nice if there was a pat answer that fit everyone, but that’s not the case, and you find that out fairly early in the process. What if you asked [...]
Continue reading »The Unconventional Marketing Guidebook for Soul Proprietors
Marketing is a scary word for a lot of folks. Just the mere mention of the word send chills down some spines and conjures up the sleaziest of scare tactics and pressure sales antics imaginable. For example, how is it possible there are only 23 copies of an e-book left? A printed book – absolutely [...]
Continue reading »Can You Say the X, Y and Z of Your Business in One Sentence?
I’m always striving to improve my business and my website’s reflection of it. Recently, I revamped several pages here to more accurately reflect who I am, what I have to offer and to whom.
In this case, X is the “to whom” part, Y is the “what I have to offer” part and Z is a 4th, but very important element: the “what’s in it for you” part.
Can you say your X, Y and Z in one sentence? In less than 140 characters?
Continue reading »One Person’s Benefit, Another Person’s Barrier
When you’re in business for yourself, I submit you have to know three things to be successful: – Who you are – What you have to offer – To whom you offer it When you think about it, get one (or more) of those things wrong, and you’ll do nothing but struggle. Everything else is, [...]
Continue reading »You’re Going to Read How Many Books This Year?
Back in the dark ages (when I was young and there were no personal computers, cable TV, video games or Internet), books were my best friends. I traveled the world, learned how to do things, exposed myself to new ideas and ways of thinking – none of which would have happened any other way in the little town where I grew up. As a kid, I easily averaged reading 300 books a year, and remember my mom “forcing” me to go outside and play during the summer…
Continue reading »Before You Try to Get Your Ducks In a Row…
It’s New Year’s Day and a good chunk of the world is making resolutions. I don’t do that. Making New Year’s Resolutions is far too linear an activity for me.
Instead, I do a duck inventory. I don’t worry too much about getting or keeping them in a row. (My ducks are too much like me for that.)
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