Shots Fired, Realizations Hit
I spent part of my Christmas afternoon out at my ex-mother-in-law’s place learning how to shoot. My oldest son’s father was my instructor. First time I’d ever held a gun in my hands and not only did I not hurt myself or anyone else, I hit the target….multiple times! Before the afternoon was over, I’d [...]
Continue reading »2 Sure-fire Ways to Lose Visitors and Prospects
I’m pretty sure you’re not setting out to lose clients and prospects, but what if you’re doing it without knowing it? Here are two ways others have lost me as a visitor or prospect in the last month or so and why. I’ll bet they won’t notice that I’m gone, but if too many others [...]
Continue reading »The Paradox of Authenticity in Marketing Online
“Authenticity” is the degree to which one is true to one’s own personality, spirit, or character, despite the demands of society or one’s early conditioning. Being Authentic Is Intimidating In my experience, being your authentic self can feel pretty damn intimidating. Bringing that authenticity to your business and online presence(s) feels damn near suicidal, in [...]
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