2 Sure-fire Ways to Lose Visitors and Prospects

I’m pretty sure you’re not setting out to lose clients and prospects, but what if you’re doing it without knowing it? Here are two ways others have lost me as a visitor or prospect in the last month or so and why. I’ll bet they won’t notice that I’m gone, but if too many others [...]

The Paradox of Authenticity in Marketing Online

“Authenticity” is the degree to which one is true to one’s own personality, spirit, or character, despite the demands of society or one’s early conditioning. Being Authentic Is Intimidating In my experience, being your authentic self can feel pretty damn intimidating. Bringing that authenticity to your business and online presence(s) feels damn near suicidal, in [...]

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