2 More Unsexy Truths About Making Money Online

Image by Tracy O via Flickr Last week, Darren Rowse of Problogger.net published 9 Unsexy Truths About Making Money Online. Here they are: It Takes a LOT of WORK It Takes Time and Starts Slow The Sexy Moments Happen – but are Often Few and Far Between There Are No Guarantees You’ll Fail More than [...]

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Great Marketing Makes You Lose Your Natural Mind

Great Marketing Makes You Lose Your Natural Mind

Next weekend (August 7-9) in Tulsa is a tax-free shopping weekend, something “they” do every year in August, just before school starts again. In the 20 minutes I stood in line at the bank (don’t EVEN get me started about that!) I heard no less than 5 people comment about the upcoming shopping event. I [...]

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Can You Say the X, Y and Z of Your Business in One Sentence?

Can You Say the X, Y and Z of Your Business in One Sentence?

I’m always striving to improve my business and my website’s reflection of it. Recently, I revamped several pages here to more accurately reflect who I am, what I have to offer and to whom.

In this case, X is the “to whom” part, Y is the “what I have to offer” part and Z is a 4th, but very important element: the “what’s in it for you” part.

Can you say your X, Y and Z in one sentence? In less than 140 characters?

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One Person’s Benefit, Another Person’s Barrier

One Person’s Benefit, Another Person’s Barrier

When you’re in business for yourself, I submit you have to know three things to be successful: – Who you are – What you have to offer – To whom you offer it When you think about it, get one (or more) of those things wrong, and you’ll do nothing but struggle. Everything else is, [...]

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The Paradox of Authenticity in Marketing Online

The Paradox of Authenticity in Marketing Online

“Authenticity” is the degree to which one is true to one’s own personality, spirit, or character, despite the demands of society or one’s early conditioning. Being Authentic Is Intimidating In my experience, being your authentic self can feel pretty damn intimidating. Bringing that authenticity to your business and online presence(s) feels damn near suicidal, in [...]

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