Since the definition of being an expert doesn’t say anything about knowing everything, how do you know if you’re an expert, or not? In part one, Andrea said her favorite definition of being an expert was being someone who knows a little more about something than everyone else in the room. I agree. Expert status [...]

I have a theory. I think there are two kinds of “experts”. One is a status you can strive to achieve, and one you’re born into. Those of us in business online (and offline, too, I’m sure) are pressured to “become the expert” in our fields. Our marketing is designed to portray us as experts, [...]

photo credit: pdxjeff What is the purpose of a lighthouse? Webster says a lighthouse is: a structure (as a tower) with a powerful light that gives a continuous or intermittent signal to navigators. According to Wikipedia: Lighthouses are often interpreted in dreams as beacons of truth. In my business, my “job” is to be a [...]