I’m afraid I don’t know much about psychographics. I don’t really know who my market is: I’ve basically written stuff, linked to other bloggers and seen who turned up. I have some ideas what they’re thinking from comments I get, but these are from a minority of subscribers.

Evan´s last blog post..It?s Only Natural

But one main difference is my ever-developing mastery. Since my blog is clearly niched, I’m increasingly becoming the expert I claim to be. A niched blog helps you to see what people want and what they are thinking. Suzanne is right the subsets are unlimited.

One you might consider is psychographics which looks at how your chosen market thinks.

Tom Volkar / Delightful Work´s last blog post..Grounding Your Small Business Vision

You bring up an interesting point, and a conundrum others have recognized, as well. But, in my humble opinion, it is possible for you to niche yourself and your blog, anyway.

Niches are not always about demographics or topics. I think of a niche as a subset of something. As you know, there are a million different ways to define a subset of something, so use this to your advantage! Keep asking yourself, “Is there a subset of this?” until you get to a subset that is small enough to be unique and specific, but not so small that you write one post and suddenly you’re out of stuff to write about!

The main thing is to have something to offer that visitors and readers can’t get anywhere else. That could be you and your perspective, or your specialized knowledge, or a specific perspective on a topic, or a blend or convergence of seemingly unrelated topics. The possibilities are endless!

Here’s a bit of a challenge for you.

My specialty I think is being a generalist.

My overall topic is health. But I don’t want to be stuck writing just about weight loss (there seem to be already about 2million times as many blogs as we need on this – this doesn’t mean that some of them aren’t excellent). I don’t want to just write on psychology either (though I think this is the reason people come to my blog). I want to write about our social and ecological environment. All these things affect our health I think.

I want to write stuff that is immediately useful (this seems to be what people want from a blog and suits who I am and how I want to write).

I’m not sure exactly what ‘niche’ means. It seems to be used in different ways. I think for me it is mostly about finding readers – but I don’t really know how to ‘find my market/readers’ other than by writing what I want to write and seeing who turns up.

So I think a specialty in being a generalist is an interesting challenge.

I’d be happy to know your thoughts on this.

Evan´s last blog post..From Demolition to Authenticity

Stacey / Create a Balance´s last blog post..Life Balance Quotes

I spent a lot of time in this business doing pretty much anything asked of me – even the stuff that made me want to pull my hair out and cry. No more! Someone else probably loves to do that stuff and I’m happy to let them do it! I’m on a mission now to find and connect with other solopreneurs who have complementary businesses to whom I can refer people who want that stuff done.

One of the scariest and most exhilarating things I’ve done this year is say ‘no’ to projects that, while lucrative, would have sucked the life out of me. Scary because I said ‘no’ to income but exhilarating because ‘to my own self I was true’. Each time I did, a project came along that was perfect for me and I was able to say ‘yes’ because I wasn’t already committed to something else. Love how that works!

Congratulations on coming all the way out with your bad ass self. Thomas Leonard declared shameless self promotion as a necessary point of attraction. That means the self your are promoting needs to be all-Suzanne and not a watered down version. The world needs more examples like yours.

Tom Volkar/ Delightful Work´s last blog post..An Authentic Approach to Making More Money